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Digital Marketing Services

The best marketing strategies don’t start with laying out deliverables. They start with business goals. Once we figure out what you really need, we’ll pull the levers below to deliver results.

Strategy and Consulting

Is your strategy buttoned up and you just need to outsource? Great, we’re happy to partner with you and your internal marketing team to tackle your project. Or maybe you have no idea what you’re doing, need advice, ideas, support, etc. With deep expertise in digital marketing strategy and execution, we’ve got you covered.

Options

-Goal Identification
-Strategy Development and Tactical Planning
-Project Management Planning and Platforms
-Standard Operating Procedures (SOPs) and Service Level Agreements (SLAs)
-Creative Briefs
-Channel Plans

Branding

Branding isn’t icing on the cake. It’s actually foundational to the success of your business. With so many similar products and services out there, consistent branding (matched with solid products, services, and customer experience) builds a platform of people that start marketing for you!

Options

– Naming (Business, Products, and Services)
– Brand Guides
– Messaging Guides
– Logo Design
– Graphic Design
– Typography
– Iconography
– Hierarchy
– Signage, apparel, and promotional items

Content and Messaging

Copy, messaging, and more. It’s about getting the right message about the right products and services to the right people. And it’s not just written words. Now it’s more important than ever to get the right visual content out there. Since content is so critical to marketing success, why do so many businesses neglect it?

Because it’s hard to keep the engine running. But that’s not you. And we’re here to help with lots of words- backed by an English degree and coffee.

Options

– Key message development
– Content marketing strategy
– Blog content writing
– Email content writing
– Social content
– Advertising content
– Video content

Digital Advertising

Build awareness, generate leads, and build your business with digital advertising. We’ll work with you to identify your advertising goals and build pay-per-click (PPC) campaigns that work with the rest of your digital marketing.

Options

– Keyword strategy
– Advertising copy
– SEM
– Awareness
– Search advertising (Google Ads)
– Display advertising (Google Ads and Google Display Network)
– Social advertising (Facebook Ads, LinkedIn Ads, and more)
– Reporting and optimization

Website Design

We’ll bring graphic design, UI/UX design, and technical expertise together to build a website that meets your business goals. We’re a WordPress shop, and since about 40% of all websites on the planet use this platform, we think you’ll be in good company. Let’s work together to build a brand new website for you, make improvements, or relaunch your old site.

Options

– Website planning
– Content development
– Information Architecture (IA)
– Keyword strategy
– UI/UX design
– Landing pages
– Front-end development
– Website hosting coordination and management

Search Engine Optimization (SEO)

Getting found online is hard work. Competition is fierce, and getting your products and services in front of the right people (and making sure you show up in their searches) is critical to your success. We can help with that.

Options

– Competitive analysis
– Keyword strategy and implementation
– Content marketing
– Website audits and optimizations
– Technical SEO

Email Marketing

Everyone uses it. Why not take advantage of email marketing at your business? Let’s get beyond the sleazy email batch and blast and get strategic with email marketing. It’s often neglected, but it’s actually one of the most powerful ways of communicating with your prospects and customers. From welcome emails to nurture campaigns, email content creation, design, and more, we’ll develop an email strategy to keep them coming back for more.

Options

– Email strategy (logic, nurturing, and more)
– Audience development
– Organic list building
– ESP identification and platform management
– Automations
– A/B Testing
– Reporting

Social Media Management

Facebook, Twitter, Instagram, LinkedIn, Snapchat… we’ll work with you to figure out the best social media marketing mix to drive traffic, build audiences, influence lead and demand gen, or affect other goals. Or if you already have a strong social following, we can help you get better.

Options

– Account set up and/or optimization
– Creative services
– Social media automation
– Management, listening, and engagement
– Paid social
– Reporting

Inbound Engine™

Bring it all together with Inbound Engine™ services. Perfect for businesses looking to transition from siloed and fragmented to optimized and informed, we create an inbound marketing machine built on HubSpot’s best-in-class CRM, sales, marketing, and service platform. Engage prospects and customers, nurture leads, drive revenue, improve customer experience, and get the insights you need to make better decisions.

CRM and Content Solutions

HubSpot planning and implementation (CRM, Marketing Hub, Sales Hub, and Service Hub)
– Funnel and lead flows
– Nurture campaigns
– Integrated campaigns
– Account Based Marketing (ABM)

Get digital marketing made for results.

Setup your free strategy session, start a project, or get help for your existing team. Reach out here and we’ll get back to you in 1 business day or less.